Transformers
is a 2007 live-action/thriller film adaptation of the Transformers
franchise, directed by Michael Bay and written by John Rogers, Roberto
Orci and Alex Kurtzman. It stars Shia LaBeouf as Sam Witwicky, a
teenager involved in a war between the heroic Autobots and the evil
Decepticons, two factions of alien robots who can disguise themselves
by transforming into everyday machinery. The Decepticons desire control
of the All Spark, the object that created their robotic race, with the
intention of using it to build an army by giving life to the machines
of Earth. Megan Fox, Josh Duhamel, Tyrese Gibson, Jon Voight, Anthony
Anderson and John Turturro also star, while voice-actors Peter Cullen
and Hugo Weaving voice Optimus Prime and Megatron respectively.
Producers Don Murphy and Tom DeSanto developed the project in 2003,
with a treatment written by DeSanto. Executive producer Steven
Spielberg came on board the following year, hiring Roberto Orci and
Alex Kurtzman. The United States Military and General Motors loaned
vehicles and aircraft during filming, which saved money for the
production and added realism to the battle scenes. Hasbro organized an
enormous promotional campaign for the film, making deals with hundreds
of companies. This advertising blitz included a viral marketing
campaign, coordinated releases of prequel comic books, toys and books,
as well as product placement deals with GM and eBay.
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