Lara
Croft is a fictional character and the protagonist of Eidos
Interactive's Tomb Raider video game series. Created by Toby
Gard during his employment at Core Design, the character has also
appeared in comic books, novels, a series of animated short films, and
feature films. Lara Croft has been licensed for third-party promotion,
including television and print advertisements, music-related
appearances, and as a spokesmodel. Promotion of the character includes
a brand of apparel and accessories, action figures, and model
portrayals. Lara Croft is presented as a beautiful, intelligent,
athletic and somewhat reckless English archaeologist-adventurer who
ventures into ancient, hazardous tombs and ruins.
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